Afrofluencer

Privacy Policy

Last updated: January 2025

1. Introduction

Afrofluencer, a trading name of Powercave Int'l Ltd ("we", "us", "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our platform.

2. Information We Collect

Account Information

When you create an account, we collect your name, email address, profile photo (via Google sign-in), phone number (optional), and role selection (brand or influencer).

Profile Information

Influencers provide additional information including display name, bio, location (country, state, city), social media handles, follower counts, portfolio content, and bank account details for payouts. Brands provide company name, industry, and location.

Transaction Data

We collect information related to orders, payments, and transactions including amounts, dates, payment references, and delivery records.

Communications

Messages exchanged between users through the Platform are stored to facilitate collaboration and for dispute resolution purposes.

Usage Data

We automatically collect information about how you interact with the Platform, including pages visited, features used, and device information (browser type, operating system, IP address).

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and improve the Platform
  • Process payments and manage escrow transactions
  • Display influencer profiles in the public marketplace
  • Facilitate communication between brands and influencers
  • Send transactional emails (order updates, payment confirmations)
  • Provide customer support and resolve disputes
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal obligations
  • Analyse Platform usage to improve our services

4. Information Sharing

We do not sell your personal data. We share information only in the following circumstances:

  • Public profiles: Influencer profiles (display name, bio, location, social stats, packages, portfolio, and reviews) are publicly visible on the marketplace.
  • Transaction counterparties: When you enter into an order or campaign, relevant information is shared with the other party to facilitate the collaboration.
  • Payment processors: We share necessary transaction and banking data with Paystack to process payments and payouts.
  • Service providers: We use third-party services for hosting, email delivery, file storage, and analytics. These providers only access data needed to perform their services.
  • Legal requirements: We may disclose information if required by law, regulation, or legal process.

5. Data Storage and Security

Your data is stored on secure servers. We use industry-standard security measures including encryption in transit (TLS/SSL) and at rest, secure authentication, and access controls.

Bank account details and payment credentials are handled by Paystack and are never stored in plaintext on our servers.

While we take reasonable precautions to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. Transaction records are retained as required for financial reporting and legal compliance. You may request deletion of your account and associated data at any time, subject to our legal retention obligations.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data, subject to legal retention requirements
  • Portability: Request your data in a structured, machine-readable format
  • Objection: Object to processing of your data for certain purposes

To exercise any of these rights, contact us at support@afrofluencer.com.

8. Cookies

We use essential cookies to maintain your session and authentication state. We may also use analytics cookies to understand how users interact with the Platform. You can manage cookie preferences through your browser settings.

9. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

10. Children's Privacy

The Platform is not intended for users under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes via email or an in-app notification. The "Last updated" date at the top of this page indicates when the policy was last revised.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at support@afrofluencer.com.

13. Governing Law

This Privacy Policy is governed by the Nigeria Data Protection Regulation (NDPR) and the laws of the Federal Republic of Nigeria.